Our Vision and Mantra – Creating Equity for All


We accomplish our mission by:

  • liberating the staff of our clients to focus on their mission – service delivery – by optimizing their systems, processes,  fundraising, data collection, finance, and people management (donors, volunteers, etc).

  • serving communities committed to addressing and alleviating opportunity and equity gaps in education, employment, affordable housing, health, transportation, and community wellness.

  • helping our clients and their community partners use operational best practices and collective impact methods to produce transformative outcomes.


A Cooperative By Design - We Are All Stakeholders in Creating Healthy Thriving Communities


Our multi-stakeholder approach to building an organization is based on generative ownership, product development and delivery, and collaborative leadership that incorporate the 7 international cooperative principles as outlined by the International Co-operative Alliance.


Collectivity members aspire to create equity for all, through radical transformation and innovation of existing underperforming and ineffective economic and social systems.


We aim to promote respect for the diversity, dignity, and interdependence of individual, family, neighbor and community, and global life by enabling a healthy livelihood through providing quality employment and partnership opportunities, cooperative ownership, and collaborative community growth.


Applying our unique combination of Collective Impact tools and expertise enables people to establish and align around common goals, agree on important measures of success, and share in the activities and actions that are needed in order to drive successful outcomes in their communities.


We chose to blend the best aspects of a for-profit entity with the deep engagement that comes from a multi-stakeholder company, with customer, partner, worker, and investor members. Recurring revenue derived from services benefit all, creating equity across all member categories.


Meet Our Team of Advisors and Staff


Chris Hanson


A natural entrepreneur and internet pioneer, Chris has founded or co-founded five successful businesses including Sanus, the largest manufacturer of audio/video furniture and accessories in the US. His current company, thedatabank, gbc, is a Certified General Benefit Corporation that was formed in 1998 as the first SaaS CRM software used by nonprofit organizations to manage relationships with their supporters.

His focus is on helping social entrepreneurs and small business owners understand how they can operate businesses that are financially and socially beneficial. Chris is also the recent past President of the Twin Cities Metro Independent Business Alliance, and founding Director of MNvest.


Casey Helbling

Software for Good-advisor

Casey is a software entrepreneur with full-lifecycle experience in design, development, and implementation of web and mobile software systems. He is a team builder and leader. He’s passionate about culture. He strives to make the world a better place through entrepreneurial ventures.

In his spare time, Mr. Helbling, serves on the board of minne✱ and MetroIBA. You can also find him running and biking the lakes in South Minneapolis where he lives with his wife Erin and three kids Carson, Maxwell, and Emerson.

Software for Good

Bill Barberg


Bill is a globally-recognized expert in Strategy Management, Collective Impact and the Balanced Scorecard methodology for both individual organizations and for communities or broad coalitions that are striving to address issues that no one organization can address alone. Mr. Barberg has presented many conference workshops and Web-conferences on Collective Impact and strategy management around the country, and is considered a national expert on the subject.


Leah Leyendecker

Gray Plant Mooty-advisor

Leah is a member of GPM’s Intellectual Property, Technology and Privacy Group. Her practice focuses on trademark, copyright, data privacy, intellectual property and technology licensing, and commercial agreements. Leah also advises clients on matters involving marketing and brand management, advertising, social media, domain name disputes, and internet sweepstakes and contests.

Prior to joining Gray Plant Mooty full-time, Leah was a law clerk in the firm’s IPTP group and spent two summers with the firm’s summer associate program. A graduate of the University of Minnesota Law School, she was a student director of the Immigration and Human Rights Clinic, and is committed to social justice. She volunteers on the Collectivity Board providing guidance in a number of areas.

Gray Plant Mooty

Shehla Mushtaq

Collectivity - COO

Shehla Mushtaq joins Collectivity as Chief Operations Officer. Most recently she served UnitedHealth Group as Sr. Director, Program Management. Prior to that Shehla was VP of International at Pearson, Vangent, and General Dynamics IT predominantly leading the technical implementation of large-scale Business Process Outsourcing Solutions for various governments around the world. Shehla holds a Bachelor’s and a Masters degree in Electrical Engineering from Texas Tech University. Shehla has been recognized as a Technology Star by the National Women of Color in 2007 and 2012. She sits on many nonprofit boards, including Vice Chair of Shift, Co-Chair of SEATC, President of Interfaith Circle, and Vice Chair of Honoring Women Worldwide.

A native of Pakistan, Shehla has been living and working in the Twin Cities of Minneapolis and St. Paul for the last 28 years. She has three grown children. Having traveled and worked in many countries, Shehla believes and endorses the power of connecting and serving at the most fundamental level…as thinking and feeling human beings.


Scott D. Cole

Collectivity - CEO/Co-founder

Scott is a high tech executive with blended experience leading for-profit, nonprofit, education, social enterprise, and cooperative organizations to deliver high impact outcomes. He is committed to alleviating chronic social problems by building the capacities of foundations and community organizations to work collaboratively to dramatically accelerate and amplify their missions. Using web-enabled and mobile application software embedded with expert services, he works with provider member partners to connect & empower individuals, nonprofits and foundations to create Collective Impact in our communities. He founded Collectivity as a cooperative to rapidly and sustainably scale collaborative initiatives using internationally tested principles of co-working.


Richard Taylor


A long time visionary, strategist, and change agent for using information technology for improving lives and communities, Richard is the Director of Business Development for eTransX – a national software company focused on the creation of innovative solutions for value based healthcare and community transformation. eTransX offers software based solutions for healthcare providers, accountable care organizations, and community empowerment initiatives focused on improving community prosperity, economic growth, health outcomes and healthcare quality.

Prior to this role, Richard served as a senior solutions architect for a major systems integration company with a focus on public sector healthcare application systems and business intelligence data warehousing systems design.